Building visibility through thought leadership with Ayo Abbas

Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns to the other side of invisible work: the expertise technical leaders hold that rarely travels beyond a handful of people.We cover:What visibility and thought leadership actually meanThe real question to ask instead of “why not me”A behind-the-scenes story of what it really takes to land a stage momentWhy untapped technical expertise is a genuine commercial lossWhat to do next, whether you're a marketer or a technical / design lead Work with AyoWant help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.comLinksAyo Abbas - Abbas MarketingAbout the showThe Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026Ways you can support this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.