Podcast Episode
Ep 04: Strategy, Technology & Digital with Pascale Scheurer
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers·Ayo Abbas, Marketing Consultant·22 July 2026·35 min

About this episode
Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be mindful of other people’s personal circumstances in this current time. Key takeawaysUsing more digital channelsFocus on attracting and retaining the best talentBuilding relationships & networksBeing mindful of others
Links Podcast host - Ayo Abbas - Built environment marketing consultant.Pascale Scheurer Surface to AirPerkins & WillRay Kurzweil
Peter Diamandis
This episode was recorded on Tuesday 23 June 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo