The Truth About Bad Clients, Great Brands & AI | Ed Birth

What does it take to build a distinctive brand in a low-interest category like insurance? And how might AI completely change the way insurance is bought? In this episode, we sit down with Ed Birth, Head of Brand Marketing at Hiscox UK, to unpack what great brand leadership really looks like — from his nearly 20 years in agency life to moving client-side, building Hiscox’s brand relaunch in 2023, and thinking about the future of marketing in an AI-driven world.