Ep 38: FIG Marketing Strategies with Karl Hoover

The financial industry has seen tremendous growth in the past few decades and with this has come many changes in the market. Joining us today is Karl Hoover, the Senior Vice President at FIG. With more than 2 decades in the field, his insight and passion have allowed him to help many independent financial advisors utilize tools to grow their practice. During our conversation today, we'll discuss FIG's coaching strategies and programs, digital marketing, and more. More about our guest: https://www.figmarketing.com/#!/ProductRD/Karl-Hoover https://advisordevelopmentshow.com/ Key Points: 2:14 – Introducing Karl, FIG Senior VP. 9:15 – Working with the local market 13:51 – Development and coaching advisors 19:50 – Client referrals and digital marketing 24:16 – Affinity Group & Tip of the Triangle