Understanding What Drives Attendee Behavior

About this episode

Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer, to break down the brainy secrets behind attendee actions and how every element at your show can affect their behavior. You’ll learn how to: Design experiences that sync with attendees’ brainsOffer moments of surprise & delightLean into stories and emotion (Spoiler alert: You are not the hero!)Master the art of follow-upEnd on a high note