CMA Returns / Todd Sharpless & Ross De St Croix

In this episode of Think Bike, host Liane Langois welcomes Todd Sharpless and Ross De St Croix from the Canadian Motorcycle Association (CMA) to discuss their experiences in motorcycling, the evolution of the CMA, and the initiatives they have implemented to enhance motorcycle safety and community engagement in Canada. The conversation covers Todd's extensive background in motorcycle racing and organization, Ross's journey from trials riding to becoming CEO, and the CMA's efforts to create new committees, address insurance issues, and promote women's involvement in motorcycling. The episode highlights the importance of community, safety, and inclusivity in the motorcycle world. In this conversation, the speakers discuss the Canadian Motorcycle Association's (CMA) strategic goals, the importance of membership growth, and the partnership with the FIM. They also share insights from the recent World Supercross event and emphasize the CMA's role in advocating for motorcycle enthusiasts beyond competition. The discussion highlights the need for unity among motorcycle clubs to address common issues and improve safety and representation in the community. TakeawaysTodd Sharpless has been involved in motorcycling since age four.He has eight championships in dirt track racing.Ross Desainkoix grew up in a competitive motorcycle environment.The CMA has undergone significant changes in leadership and structure.Seven new committees have been established within the CMA.The CMA aims to improve motorcycle awareness and safety in Canada.Women's participation in motorcycling is increasing, but challenges remain.The CMA is addressing insurance costs and public image issues.The competition committee has created a new appeals process for racing disputes.The CMA is celebrating its 80th anniversary and enhancing its community presence. Bias exists everywhere and affects decision-making.Membership growth is crucial for advocacy and resources.The CMA aims to be recognized as the national representative for motorcycling.Partnership with FIM enhances competition and sustainability efforts.World Supercross event showcased Canadian talent and enthusiasm.CMA provides essential support for events, including medical teams.Advocacy for road safety is a priority for the CMA.The CMA is focused on both competition and enthusiast memberships.Collaboration among clubs can strengthen the motorcycle community.The CMA is committed to addressing common issues faced by motorcyclists.TitlesRevving Up Motorcycle AwarenessThe Evolution of the Canadian Motorcycle AssociationWomen in Motorcycling: Breaking BarriersFrom Racing to Leadership: Todd and Ross's JourneySound Bites"I started riding at age four.""We got more people involved in the board.""Bias exists everywhere.""The growth of the membership is very important.""We need partnerships, we need help.""We all have the same problems.""We need to get together.""It's been a pleasure having you both.""We might have to do it again next year."Chapters 00:00 Introduction to Think Bike and Guests01:08 Todd Sharpless: A Life in Motorcycling06:37 Ross Desainkoix: From Trials to CEO10:19 CMA's Evolution and New Committees11:27 CMA's Summer Achievements and Initiatives18:54 Women's Community in Motorcycling21:22 Competition Committee and Fairness in Racing22:20 Navigating Bias in Decision Making23:16 Strategic Goals for Membership Growth26:39 The Importance of FIM Partnership31:53 Insights from the World Supercross Event39:29 CMA's Role Beyond Competition43:34 Uniting Voices for Motorcycle Advocacy