Seeing Through the Marketing BS

In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, brand vs. non-brand performance, the numbers vacation rental managers should actually trust, building your own marketing scoreboard, and a lot MORE! Enjoy! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp BookingsWebsiteBook A Call With Us 🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.