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Podcast Episode

Classics: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

Strategic Counsel by ForthRight Business··3 September 2026·1h 2m

About this episode

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop