The Future of British Sports Cars

In this episode of The Purposeful Strategist, Belden Menkus speaks with Mark Tapscott, Co-Founder and CEO of Longbow, an electric sports car company whose aim is to engineer cars that are fast, ultra-lightweight and will stand the test of time. Mark co-founded Longbow in 2023 after two decades launching electric vehicles into new markets, including for Tesla and BYD.In their conversation, they discuss:Why the UK is the best place in the world to design and assemble sports cars, and the market factors behind his thinking.Lightweighting as an efficiency philosophy Mark believes will shape the future of transportation, not just sports cars.Longbow's strategy of periodically "breaking and rebuilding" the company as it scales, and building small, expert teams that can innovate quickly.The importance of short-term planning and long-term branding, and how to gather a dedicated pool of loyal customers.How listening to customers and expert advisors are essential ingredients for success. Longbow: https://longbowmotors.com/ Menkus & Associates: https://www.menkus.com/Supported by Norman Broadbent: https://www.normanbroadbent.com/Belden Menkus is the Managing Director of Menkus & Associates, the strategy firm for businesses with a broader purpose. His McKinsey training combined with more than 30 years working at Board and ExCo level gives him both the analytical rigour and the insight that complex, high-stakes leadership situations demand.Belden hosts The Purposeful Strategist, a weekly podcast. It explores how senior leaders bring purpose to life through strategy.