Earning the Referral: What It Really Takes to Build a Relationship-First Business

In this episode, Logan and guest co-host Julianne get into one of the most sustainable — and most misunderstood — growth strategies in the event business: referrals. They talk about what a referral-based business actually looks like in practice, what it takes to stay consistently top of mind with the people who send you work, and how to handle it gracefully when a referral isn't the right fit. If you're earlier in your career and wondering how to build referral equity when your network is still growing, this episode has a roadmap for you too. SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Julianne Read:Website: https://eefundraising.com/LinkedIn: https://www.linkedin.com/in/julianneread/Instagram: https://www.instagram.com/julianneread/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)