From Golf to Real Estate: The Strategy to Palm Beach Success with Greg Forest of Serhant

Ted speaks with Greg Forest, Director of Luxury Sales at Serhant, about his journey from professional golf to building a successful real estate career in Palm Beach. He shares how the discipline, preparation, and competitive mindset developed in sports have shaped his approach to business, emphasizing consistency, teamwork, and a genuine love for the process as key drivers of long-term success. The conversation also explores what it takes to win in competitive markets, including creative deal-making, strategic negotiation, and staying focused while avoiding complacency. Greg offers insight into the Palm Beach luxury real estate boom and shares his perspective on where the market is headed, highlighting how agents can position themselves to succeed in a fast-moving, high-stakes environment. TOPICS DISCUSSED 01:10 The Journey from Golf to Real Estate 05:30 The Importance of Preparation and Teamwork 10:00 Creative Strategies in Competitive Markets 12:15 Lessons from Successful People 16:45 Avoiding Complacency and Staying Focused 20:00 Finding Motivation and Accountability 22:35 The Palm Beach Real Estate Boom 26:15 The Luxury Market Dynamics 31:30 Future of Real Estate in Palm Beach CONNECT WITH GUEST Greg Forest Website LinkedIn Instagram KEY QUOTES FROM EPISODE "Small wins every day build big success." "Serve your clients first, then earn." "Creativity can help you win tough deals."