Back to Full Time Lash Artist Podcast with Cosmina Esanu

Podcast Episode

🎯 How to Start Marketing Your Lash Business Without Overcomplicating It - 103

About this episode

Starting a lash business can feel overwhelming when you’re thinking about content, websites, ads, business names, Instagram, Google, and where you’re even going to take clients.In this episode of the Full Time Lash Artist Podcast, I break down a simple way to get started without trying to build everything at once.You’ll learn:✨ Why before-and-after photos still work so well for lash promotions✨ How to use ChatGPT to write captions, ads, blog topics, and website copy✨ The first 3 platforms you need when launching your lash business✨ Why Google should be one of your main priorities✨ How to set up your Instagram name and bio for local searches✨ Why lash artist may be a better client-facing term than lash tech✨ When it makes sense to create a separate business Instagram account✨ Why you should have at least 9 posts before running your first promotion✨ How to use competitor accounts as a starting point for your own content✨ Why a simple one-page website is enough at the beginning✨ How to decide between working from home and renting a salon space✨ The pros and cons of charging clients from home✨ Why you should avoid signing a long-term lease too early✨ How to calculate when you can realistically afford rent✨ Why your friends eventually need to become paying clients✨ When you’re ready to start promoting your servicesI also talk about the pressure many new lash artists feel to look established from day one.You do not need the perfect salon, the perfect website, or the perfect branding before you start.You need a simple setup, a few paying clients, and a plan that lets you grow without taking on expenses you cannot support yet.Because the goal is not to build everything overnight.The goal is to start, test what works, and make the next move based on real numbers.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes