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Podcast Episode

Dr. Eric Green, Dr. Colleen Campbell, Brian Reys, and Marianne Olson on Proving Profitability in Genomics

PhenoTips Speaker Series: A Genetics Podcast·PhenoTips·29 September 2025·1h 1m

About this episode

A panel discussion and interactive Q & A with thought leaders in genomics and genetics revenue researchers and advocates. Hosted by Kira Dineen, Dr. Colleen Campbell, Dr. Eric Green, Brian Reys, and Marianne Olson discuss: Demonstrating the direct and downstream benefits of multiple genetic subspecialties Navigating the challenges of funding and reimbursement in light of evolving billing codes How to build strong business cases