S18 E12: Part 3: Re-use or Run Out with John "Grizz" Deal

In this final installment of our multi-part series, host Suzan Chin-Taylor welcomes back John "Grizz" Deal, CEO of IX Water, to discuss the future of industrial water reuse. As AI data centers and manufacturing place unprecedented demands on local water resources, facilities face a critical choice: adapt or risk running out.Grizz explains why traditional, over-engineered treatment models fail modern plants and highlights how targeted, fit-for-use treatment can cut capital expenditure while securing long-term operational resilience.Key Topics Covered:- The Water-Constrained Economy: How industrial growth and energy-intensive AI data centers are accelerating freshwater demand.- Fit-for-Use Treatment: Why treating recycled water strictly to its intended purpose (like cooling or dust suppression) yields massive savings.- Rethinking Wastewater: Shifting from generic multi-stage setups to targeted contaminant removal.- The Closed-Loop Business Case: Viewing industrial wastewater as a recoverable, cost-saving asset rather than trash.Connect with John "Grizz" Deal:CEO ~ IX WaterContact: grizz@ixpower.comLinkedIn: linkedin.com/in/coloradogrizzWebsite: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WaterReuse #WastewaterTreatment #IndustrialSustainability #WaterSecurity #FitForUse #CleanTech #CircularEconomy #DataCenterSustainability #WaterScarcity #SmellsLikeMoneyPodcast