S18 E11: Part 2: Trap It or Trash It with John "Grizz" Deal

In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with John "Grizz" Deal, CEO of IX Water, to discuss the growing crisis surrounding PFAS forever chemicals and produced water. They explore the regulatory landscape, the economic incentives needed to shift industry behavior, and the practical, scalable technologies required to protect our water supply before scarcity drives costs to extreme levels. Key Discussion Points:- The PFAS Dilemma: Trap and Destroy:The regulations for PFAS forever chemicals are emerging at the local community level before flowing up to federal agencies. Rather than trying to break down these incredibly strong chemical bonds at every individual water source, a more viable approach involves trapping the compounds locally. Using a highly affordable proprietary media to concentrate the contaminants allows the concentrated waste to be transported to a centralized destruction facility. This localized trapping combined with centralized destruction keeps capital infrastructure costs low while safely neutralizing the danger.- Rethinking the Produced Water Crisis:Oil and gas extraction brings up massive volumes of formation water, commonly known as produced water. Traditional disposal wells are reaching capacity, causing increased back pressure and even geological shifting in some regions. While political and educational hurdles have slowed progress, treating this water for beneficial reuse in agriculture or hydraulic fracturing is essential to preserving fresh water supplies, particularly in drought prone areas like the American Southwest.- Economics Drive Industry Adaptation:Infrastructure changes slowly, but economic incentives are the fastest way to alter industrial behavior. Companies are far more likely to adopt recycling technologies when presented with substantial operational savings. IX Water addresses this by bypassing traditional sales approaches and using engineers to deploy scalable systems that significantly lower the total cost of water treatment.Connect with John "Grizz" Deal:CEO ~ IX WaterContact: grizz@ixpower.comLinkedIn: linkedin.com/in/coloradogrizzWebsite: ixwater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #PFAS #ProducedWater #WaterSustainability #EcoTech #IndustrialWastewater #EnvironmentalRegulation #WaterReuse #GreenInnovation #SmellsLikeMoneyPodcast