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HomeThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer

Active· last episode 8 days ago
Listen on Apple Podcasts
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~45 min episodes

About The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Language
English
Type
podcast

Episodes(50)

  1. 1

    37. Understanding Mapping: The "U" in NUDGES

    25 Jul48m
  2. 2

    36. Incentives - The "N" In NUDGES

    25 Jul47m
  3. 3

    35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts

    25 Jul36m
  4. 4

    34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses

    25 Jul42m
  5. 5

    33. Inside the Texas A&M Human Behavior Lab

    25 Jul36m
  6. 6

    32. The Overwhelmed Brain and Its Impact on Decision Making

    25 Jul36m
  7. 7

    31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone

    25 Jul34m
  8. 8

    30. Booms and Busts

    25 Jul31m

+42 more — listen on the platforms above

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WHICHPODCAST

Discover your next favourite podcast. Search 40,000+ shows, take the quiz, or browse by category.

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© 2026 WhichPodcast. All rights reserved.

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