In this solo episode, John pulls back the curtain on Unveild's new "Directed UGC" offering — and the surprising gap in the market he hit while trying to promote it. When he went looking for colleges…
My guest today is Betsy Chapman, Senior Executive Director of Family Communications and Engagement at Wake Forest. Betsy is the voice behind the Daily Deac, a blog for parents and families that's been…
My guest today is Bobby Silk, communication and content strategist in the marketing and communications office at Sewanee: The University of the South. Bobby joined the show to walk through Inquiring…
In this solo episode, John tackles a problem he thinks is way more foundational than filming or editing: casting. Before you can tell a great story, you need someone willing to raise their hand and…
In this audio episode we discuss how video storytelling is your best friend in an environment where differentiating your school isn’t an easy task.
Download “The Unignorable College Enrollment Video” - A simple storytelling template for creating emotional stories that boost enrollment. Cliff notes: in one research experiment, 100 insignificant…
Higher ed marketing is all about building an emotional bridge between prospective students and your school, and stories are the fast track to emotions. But you can't do good storytelling without…
One of the biggest problems facing higher education marketers is the coming enrollment cliff. Video storytelling is a way to get ahead of that problem, but it’s not an easy task to find compelling…
You want to build a bigger audience on social media for your school, and you want to be seeing fruits from that. More inquiries, more applications submitted, more this, more that. And it’s just slow…
If you're in higher ed marketing or communications, you can probably think of a handful of things right now that frustrate you about the status quo of how marketing gets done at your institution. If…
