The journey from top sales performer to starting his own IT consulting business with Brian Ligon

Description: In this engaging episode of Founder Talk, Alex sits down with Brian Ligon, a seasoned entrepreneur who helps businesses evaluate and procure superior telecom and cloud technology solutions. Brian shares his journey from corporate sales to founding his own company, offering valuable insights for founders at every stage of their business journey. Highlights: [00:00] Introduction: Alex introduces Brian and discusses the importance of evaluating and procuring telecom and cloud technology solutions for businesses. [02:00] Target Market: Brian explains how his company started with enterprise customers and expanded to help mid-market and smaller companies with limited IT resources. [05:00] Examples of Technology: Discussion on the types of technology businesses need, such as internet connections, data centers, and cybersecurity solutions. [08:30] Navigating the Noise: Brian talks about how his company cuts through the noise of numerous providers to find the best solutions for their clients. [12:00] Sales and Relationships: The importance of building long-term relationships with clients and maintaining an unbiased approach in recommending solutions. [15:00] Founding Journey: Brian shares his reasons for leaving corporate sales to start his own business, highlighting the desire for more control over his destiny and the challenges of corporate quotas. [18:00] Superpowers in Business: The significance of humor and understanding clients' needs in building successful business relationships. [22:00] Using Humor: Tips on incorporating humor into business interactions and content to create stronger connections. [25:00] Challenges of Founding a Business: The transition from corporate sales to selling for his own business and the unique challenges it presents. [30:00] Sales Evolution: How sales have changed over the past decade, especially with the rise of social selling and online interactions. [35:00] In-Person vs. Virtual Meetings: The value of in-person meetings and building relationships versus virtual interactions. [40:00] Thoughtful Threes: [41:00] Biggest Opportunity: Brian discusses the potential of video content for his business and the hesitation to dive into it fully. [44:00] Success Myths: How his perception of success has shifted from being money-focused to providing a fulfilling life for his family. [47:00] Productivity Tips: The importance of maintaining mental and physical health, including regular exercise and sobriety, for business success. [50:00] Closing Remarks: Brian shares his contact information and encourages listeners to connect with him on LinkedIn. Where to Find Brian Ligon: LinkedIn: https://www.linkedin./in/brianligon/ Website: https://voyancetech.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridanLinkedIn: https://www.linkedin.com/in/alexbsheridanTikTok: https://vm.tiktok.com/ZTdHkmbFb/Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)