Why Traditional Marketing Strategies Are Failing & How Founders Can Break Through in 2024

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what’s broken in traditional marketing and what needs to change to succeed in today’s landscape.We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results.Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024.@2:00 – What’s Broken in Marketing Today: Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was.@6:50 – How to Build a Valuable Email List: For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics.@10:40 – Personal Branding on LinkedIn: Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business.@15:20 – Why You Should Ditch Buying Email Lists: Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead.@18:30 – Does Email Marketing Still Matter?: In the age of social media, is email marketing still relevant? Amy gives her take on why it’s still a valuable channel if done right.@22:15 – The Secrets to Writing a Good Email: What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails.@30:40 – How SEO Has Evolved in 2024: Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused.@37:15 – Using Video for SEO and Brand Building: Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO.@45:00 – The Importance of Sales and Marketing Alignment: How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams.@55:20 – Why Founders Should Be the Face of Their Brand: Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It’s exactly what we’ve done here and it’s what we’ve helped dozens and dozens of our clients do!  Schedule a video chat with me today and let’s talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now! https://impaxs.com I also want to let you know there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)!  It’s the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it’s all in my weekly newsletter.  Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!  https://impaxs79863.activehosted.com/f/1