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Podcast Episode

Myth: Women’s sports are less exciting than men’s

Busted·The Institute for Gender and the Economy·17 July 2026·31 min

About this episode

Women’s sports get a lot less attention than men’s. In Canada, data show that over 90% of print and online sport media coverage focuses on men’s sports. You may have heard people say that this is because women’s sports aren’t as exciting as men’s, or that they just don’t make as much money. In this episode, we’re going to bust this myth, and talk about how those perceptions are shaped by unfair assumptions about who gets to play sports, who gets attention, and who’s worth investing in. GATE’s Busted podcast is made possible by generous support from BMO.Featured guests:  Dr. Dunja Antunovic, Associate Professor, Sport Sociology, University of MinnesotaDr. Katrina Monton, Assistant Teaching Professor and Director of Experiential Learning, Organizational Psychology, Rutgers UniversityResources:Cooky, C. & Antunovic, D. (2022). Serving Equality: Feminism, Media, and Women's Sport. Peter Lang. https://www.peterlang.com/document/1145661Lebel, K., Mumcu, C., Pegoraro, A., LaVoi, N., Lough, N. & Antunovic, D. (2021). Re-thinking women's sport research: Looking in the mirror and reflecting forward. Frontiers in Sports and Active Liviing 3. https://doi.org/10.3389/fspor.2021.746441 Canadian Women and Sport: https://womenandsport.ca/Produced by: Carmina Ravanera and Dr. Sonia Kang Edited by: Ian Gormely