Why Most Staffing Firms Use AI Wrong and How to Get Better Results

Recruiting Evolution is the next chapter of The Full Desk Experience, bringing you the same candid conversations and practical insights with a new name and look built for where recruiting is headed. AI for staffing firms has moved from experimentation to everyday use, but many teams are still treating it as little more than a faster writing tool. The real opportunity comes from giving AI the right context, building it into repeatable processes, and using it to create sales and marketing that actually stands out. In this episode, originally recorded as part of the FDE+ event series, Kortney Harmon is joined by Brad Smith, Chief Strategy Officer at Haley Marketing. Brad explains why so many staffing firms are getting generic results from AI and shares practical frameworks, real-world case studies, and strategies firms can use to strengthen buyer engagement, build authority, and drive measurable growth._____Follow Brad Smith on LinkedIn: LinkedIn | BradLearn more about Haley MarketingFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience