Andy Burnham: Great communicator or TikTok PM?

Andy Burnham has completed his first month as Prime Minister – but how has he performed, and what are his biggest challenges?In the latest episode of Northern Spin, co-hosts Chris Maguire and Frank McKenna assess Burnham’s first month in No 10, his communication style and what lies ahead.In this episode, Maguire and McKenna also discuss:The pros and cons of Burnham’s social media strategy – and whether there’s a danger of style over substanceWhat’s gone wrong for Reform – and what it means for the NorthWhy things are going badly in Newcastle – on and off the pitchThe tragedy involving Professor Jason Arday – and the motives of Julia Hartley-Brewer and Isabel OakeshottNorthern Spin is a joint production from BusinessCloud and Downtown in Business. The podcast is produced by Dan Brown of Renowned and sponsored by Sancus Lending UK.