Episode 192: Trial Reels for Photographers: How to Reach People Who Don't Follow You Yet

Many photographers post reels to the same small group of followers every week and wonder why their reach never grows. Instagram's trial reels send your content to people who have never seen your work. TMA community manager Ali Payne explains how she uses them to test ideas, grow her audience, and book sessions for her own photography business. In This Episode What a trial reel is, where to find it, and the setting to check before you post How testing different on-screen hooks on the same clip can change your results What realistic trial reel numbers look like and how to measure performance fairly How to decide whether a reel is meant for photographers, potential clients, or current followers Why a niche reel that brings in followers can do more for your business than a viral one Three ways to hold a new viewer's attention: show your camera, use location keywords, and give a clear next step How AI tools can help you review your insights and plan your next round of reels Trial reels reward steady, low-pressure experimentation, and Ali makes a clear case for posting often and adjusting as you learn. She closes with a challenge to post one trial reel this week and share your results with her on Instagram at @themotherhoodanthology. If you want ongoing support as you grow your business, join the 800+ photographers inside The Motherhood Anthology Membership. BTS Mini Course: https://membership.themotherhoodanthology.com/offers/9HuL447o/checkout ANNUAL EVREGREEN offer: https://membership.themotherhoodanthology.com/offers/iiza3hSs/checkout TMA BTS STARTER KIT FREEBIE: https://drive.google.com/file/d/1lhWKUP-JZ-87RyD7sTKWTJ9GNELAAJrg/view?usp=sharing Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠