Podcast Episode
Colin Kaepernick BURIES Target𫨠This is THE END of Targetāļø
The Trent Out Loud Show - Daily Unbiased Takes on Pop Culture, Politics & Headline NewsĀ·Trent Out LoudĀ·12 September 2026Ā·24 min

About this episode
Send us Fan MailBREAKING NEWS: I received a text message last night from somebody I know very well and trust with information about Colin Kaepernick and Target. Iām going to read those direct text messages to you without revealing the identity of my source, because as of right now, Colin Kaepernick has NOT publicly announced this himself.
According to the information I received, Colin Kaepernick has made the decision that Target will NOT be allowed to sell his highly anticipated new memoir, The Perilous Fight, when it is released September 15. I was also told that Kaepernick is pulling his previously released childrenās books from Target.
And there are already signs that something is happening behind the scenes.
Target was originally listed as a retailer for The Perilous Fight, but Target is no longer listed among the preorder retailers on Kaepernick Publishingās website. Even more interesting, the Target page where the book had been available for preorder is now NO LONGER available.
Again, Colin Kaepernick has not publicly announced this yet. I received this information directly from a trusted source, and Iām bringing it to my audience before it hits mainstream media.
I believe what Colin Kaepernick is doing could set a completely new precedent.
Celebrities, athletes, authors and major brands may now be forced to make decisions about doing business with Target. Posting statements and speaking out is one thing. Actually removing your products, sacrificing distribution and potentially giving up money is something completely different.
And if other celebrities and major brands begin following Kaepernickās lead, companies that find themselves at the center of controversies could face enormous pressure not only from customers, but also from the public figures and business partners associated with them. Those who continue working with companies facing major backlash could find themselves dealing with criticism and pushback from their own audiences.
For Target, the timing could not be worse.
Target just faced another wave of backlash from the black, brown and minority over a childrenās Halloween costume. Target apologized, removed the costume and acknowledged that it should never have been sold.
Now, just days later, Iām being told that Colin Kaepernick is taking his books away from Target.
Could this be the beginning of a domino effect? What happens if other celebrities, authors and major brands follow? What happens if customers increasingly decide that an apology is no longer enough?
I believe we could be watching a major shift in real time.
And Iām going to make a prediction: if Target continues losing customers, public figures and business relationships, the damage could become extremely difficult to recover from. Stores could eventually close, major partnerships could disappear and Target could find itself facing an existential crisis.
Could this ultimately mean the end of Target as we know it?
Today Iām going to show you exactly what my source told me, what has already changed online and why I believe Colin Kaepernickās reported decision could have consequences far beyond the release of one book.https://www.trentoutloud.com/Ā
For inquiries: info@trentoutloud.comĀ
Ā
JOIN THE TRENT OUT LOUD MEMBERSHIP PERKS PROGRAM.Ā Ā
Ā
Hit that "Hype" button below.Ā Ā
Ā
Follow us on all social platforms @thetrentoutloudshow & @trentoutloudĀ Ā
Ā
POWERED BY TRENT OUT LOUD NETWORK INC.Support the showThanks for listening! Follow @trentoutloud on all social platforms.