Marketers have spent years trying to prove marketing works.Better attribution. Better dashboards. Better measurement. More data.And yet marketing still struggles to defend investment when budgets come…
Marketing runs on comfort blankets. The Sharp Cut cuts them up to see what's inside. This week: brand love.Start with motorcycles. In 2015, the happiest owners in the entire category rode Victory,…
Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped, with data, a few opinions, and Great Creative getting the last word.This week:Your marketing team already got…
Fresh off the Omar Roubi interview, Marc and Vassilis sit down for the PostPod to work through what stuck.The uncomfortable one: when the business is broken, whose job is it to stop advertising?…
Target is a company people love. More than 1,700 stores, a brand with real pull. Then it came to Canada, lost billions, and walked away inside four years.This is a story about Big and Little…
Marketing runs on comfort blankets. The Sharp Cut cuts them up to see what's inside. This week, we did it as a murder mystery.The victim: the click. Once upon a time a click was one honest fact, a…
Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped from the last couple of weeks, with data, a few strong opinions, and Great Creative getting the last word.This…
Fresh off the Ian Whittaker interview, Marc and Vassilis sit down for the PostPod to unpack what actually stuck.The through line: marketing keeps losing the budget argument because it treats finance…
AI Won’t Save You. Leadership Will.Companies have spent the last few years buying AI tools, running pilots and training employees. Yet much of that investment still isn't producing the transformation…
Marketing has more data, technology and specialist expertise than ever.But is all that sophistication actually making marketing better?In this edition of The Barber's Brief, Marc and Vassilis unpack…
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