John Fitzpatrick: 99% Of Dealers Get This Wrong

Force Marketing CEO John Fitzpatrick has audited the data of 1,400+ dealerships, and he says 30-40% of what's sitting in your DMS and CRM is unusable trash costing you real money. In this episode, David Spisak sits down with the Force Marketing co-founder to break down exactly where dealership ad dollars go to die, why 99% of stores spend $5,000 or less marketing the department that drives 75% of their profit, and what's coming next as AI search reshapes how car buyers find dealerships.Connect with David Spisak to Achieve Exponential Growth:Linkedin: https://www.linkedin.com/in/davidspisak/Website: https://www.davidspisak.comEmail: david@disruptivegrowthsolutions.comPhone: +1 (510) 604-0308Visit https://linktr.ee/davidspisak for all our linksLike this show? Please leave us a rating and review where you're listening right now!🎧 Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-david-spisak-show/id1602552929🔊 Subscribe on Spotify: https://open.spotify.com/show/6oPjFeHfnxNXPTHXxNwIsm?si=4fc3f546d07a4679