Ep 204 - Christmas in August: Everything You Need to Do for BFCM Right Now

If you are waiting until fall to think about Black Friday, you are already behind. The Ecommosaurus crew breaks down everything sellers need to know about BFCM 2026 inventory planning, starting with the hard truth that FBA cutoff dates are closer than they feel and freight timelines are less forgiving than sellers remember. They walk through the key deadlines for Prime Big Deal Days and BFCM, when you actually need to ship versus when Amazon says you need to ship, and why arriving on the official cutoff date can still mean your inventory sits in a parking lot trailer for three weeks while Amazon ships Black Friday orders around it. The crew also gets into Q4 storage surcharges and how to avoid getting crushed by them, the placement fee debate, AWD versus straight FBA, how hyper-seasonal SKUs get punished by Amazon's capacity algorithm, and whether Walmart WFS is the underrated Q4 margin play that multichannel sellers are sleeping on. Hot takes, hard deadlines, and a clear action plan for the sellers who want to go into BFCM ready instead of scrambling. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.