Ep 210 - What Agencies Know and Clients Do Not Want to Hear

Running a business is hard, and most business owners are doing it while also doing ten other things at once. The Ecommosaurus crew is not here to shame anyone. They are here because they live inside ecommerce accounts full time, and there are patterns they see over and over again that nobody is talking about honestly enough. The gap between what an account can deliver and what a client expects is almost always a strategy problem. It is can be something upstream: a product that does not convert, margins that were never going to support the ad spend the brand wanted to run, or an inventory situation that quietly caps everything the agency is trying to do. The crew walks through the hard conversations that get avoided too long, the metrics that get misread as the disease when they are just the symptom, the wholesale terms that silently undercut listings, and the one guru video that sent a perfectly reasonable seller down a very expensive rabbit hole. No judgment. Just the stuff that is much easier to see when you are in the data every single day. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ rawr@ecommosarurus.com or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com