The Foundations of Ethical Marketing for Therapists, Part 2: Build an Offer, Find Your People, and Share Your Work | STP 183

The Foundations of Ethical Marketing for Therapists, Part 2: Build an Offer, Find Your People, and Share Your Work | STP 183 You want people to find your work. But you do not want to push them into buying. I get it. In Part 2, Tad Hargrave and I talk about how to explain what you do, build an offer people need, and meet people through groups they already trust. We also talk about sharing your work in a way that feels like you. Missed Part 1? Listen to STP 182. We cover trust, making time for marketing, and getting clear about who you help. Three Reasons to Listen Learn how to explain your approach so people can decide if you are a good fit. Find people who already know and serve the clients you want to help. Choose a way to market that you enjoy and can keep doing. Episode Highlights 00:00 Explain how you help before asking people to buy. 03:00 Why a clear approach makes it easier to share your offer. 04:00 Help people see a way forward when they feel stuck. 06:00 Choose how you will help, through sessions, workshops, groups, or other offers. 07:00 Build your offer around who you help and what they need. 08:00 Why an offer that tries to serve everyone can be hard to sell. 10:00 Find your “hubs,” the people and places where your future clients gather. 12:00 How someone people trust can introduce your work. 13:00 What you can offer a group, even when you are just starting. 15:00 Make a partnership helpful for you, the host, and their people. 16:00 How this changed the way I reach out to people. 17:00 Share what you offer and let people decide. 18:00 Pick a way to market that you can keep doing. 19:00 Why more ads or posts will not fix an unclear message. 22:00 Make room for people to say yes or no. 23:00 How trying too hard to help can get in the way. 24:00 Where to find Tad’s starter kit and hear about his open office hours. 25:00 Why good marketing helps people find the help they need. Links From the Show Marketing for Hippies, Tad’s website, newsletter, and Ethical Marketing Starter Kit Part 1 blog: The Foundations of Ethical Marketing for Therapists One step this week: Think of one person or group your future clients already trust. What could you share that would help their people?