Ep 118. Your Customers Are Using AI to Research Businesses. What Does That Mean for Your Marketing?

People are not just Googling anymore. They are asking ChatGPT, Claude, and AI summaries for recommendations — which means there is now a step in the buying process that happens before anyone ever lands on your website. In this episode, I'm kicking off a mini AI series by talking through what these tools are actually pulling from when someone asks about a business like yours, and what that means for how you show up online. This one is especially relevant for local brick and mortar businesses and service providers.What You'll Learn:What AI is actually pulling from when someone asks for a recommendation in your categoryWhy written content is carrying more weight right now than it did a year agoHow the way people search has changed and what your messaging needs to do differently because of itWhere your reviews fit into all of thisThe one thing you do not want to lose while you are optimizing for all of this Work With KLC The Studio: Whether you want a second set of eyes on your messaging or a team to handle your content entirely, we can help. Head to www.klcthestudio.com/services to book a call and see more!