Back to It's Obvious

Podcast Episode

Ep 13. Marketing Personas: 3 reasons why you aren't booking out your done-for-you offer.

It's Obvious··18 July 2026·28 min

About this episode

In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover: The power of messy action and selling according to your content style Selling the job vs selling the offer Omni-channel content as a key element of the sales process Using different genres of content to sell your offers Our services are now booking: CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠ DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More ⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠