BRUNT Workwear Founder & CEO Eric Girouard

About this episode

Eric Girouard, Founder & CEO of BRUNT Workwear, joins Clint Betts for a conversation on entrepreneurship, branding, AI, e-commerce, and building one of America's fastest-growing workwear companies.Founded in 2020, BRUNT Workwear has become one of the most recognizable brands serving skilled tradespeople by doing something few companies have done well—building a brand that genuinely represents the people who keep America running. Eric shares how conversations with lifelong friends in the trades inspired a company that's redefining workwear through authenticity, community, and customer obsession.The conversation explores brand building, AI, product development, leadership, e-commerce, and why listening to customers is the ultimate competitive advantage.00:00:00 - Introduction and Background of Eric and Brunt Workwear 00:00:41 - Eric's Blue-Collar Roots and Early Entrepreneurial Ventures 00:02:14 - Learning from Serial Entrepreneur Ben Fishman 00:03:41 - The Genesis of Brunt Workwear 00:05:06 - Building a Brand for Tradespeople 00:06:08 - The Role of AI in Brunt Workwear 00:10:03 - The Importance of Building a Brand 00:14:28 - Community Building and Brand Building 00:16:46 - The Process of Bringing a Product to Market 00:21:36 - The State of E-commerce and Brunt's Success 00:25:07 - A Day in the Life of Eric 00:29:07 - Principles of Leadership 00:33:57 - Trends in the Trade Industry and Macro Economy 00:37:10 - The Importance of Giving and Taking Chances 00:38:55 - Conclusion and Final ThoughtsIf you're interested in entrepreneurship, branding, e-commerce, AI, consumer products, leadership, or building an enduring business, this conversation is packed with practical insights from one of today's most successful brand builders.Subscribe for more conversations with founders, CEOs, and leaders shaping the future of business and technology.