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Podcast Episode

Dominate the Market: How to Activate the Influencers in Your Brand Network ft. Paul Archer

Building Brand Advocacy··18 July 2026·14 min

About this episode

So, you’re building a brand with a substantial following. You want to take your operations to the next level. In fact, you’ve noticed there’s swathes of potential influencers already engaging with and buying from you… What you have here is an opportunity. All you need to do? Figure out a way to activate them, and get these passionate individuals involved with your brand. In this bitesize episode of Building Brand Advocacy, regular host Paul Archer is offering up insights into unlocking the invaluable influencers already in your brand network. How do you find the right influencers? Why bother activating them? Is the search worth it? Paul knows. Here, he’s answering these questions and more on sourcing influencer-first Brand Advocates. Rate & Review Building Brand Advocacy: Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1Y And connect with Paul here: LinkedIn: https://www.linkedin.com/in/paulkarcher Building Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.