Every brand wants advocacy, few are willing to actually build it. Here's how.

In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA,  unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural psychology, and the value of content creators in the modern industry. We also delve into which brands are winning at advocacy right now, how to turn consumers into advocates, and the impact of showing up in AI-powered search. In this episode, we cover:The creator economy landscape; key trends, creator value, and why popularity is surgingB2B vs B2C creator strategyHow brands connect with consumers vs creatorsThe state of brand advocacy, who's doing it right, and how to earn itShowing up in AI-powered search Chapters00:00 Welcome to Cannes Lions02:38 Top Creator Trends05:30 B2B vs B2C Creators Explained11:21 Creator Tiers and Trust14:14 Everyone Is a Creator17:12 The Current State of Advocacy22:18 Earning Brand Love26:20 How AI Search Will Impact 🔔 New episodes every Wednesday — subscribe so you never miss an episode. FOLLOW LINDSEYLindsey Gamble: https://www.instagram.com/lindseygamble_/?hl=en-gb FOLLOW USSubscribe: www.youtube.com/@buildingbrandadvocacyInstagram: www.instagram.com/building_brand_advocacyTikTok: www.tiktok.com/@building.brand.advocacy