All Brand Marketing Starts With Advocacy | Camilla Craven on AI, Community & Modern Brand Building

In this week's episode of Building Brand Advocacy, Camilla Craven, former Global Brand & Marketing Director at FaceGym and now Fractional CMO & Consultant to multiple beauty brands, unpacks why advocacy is becoming the backbone of modern marketing strategy, from the operational realities of building community to the rise of employee-generated content and AI's growing role. We also dig into why the best marketing leaders aren't just measuring advocacy, they're listening. In this episode, we cover:Advocacy's place in modern marketing and why it's no longer a nice-to-haveCommunity, influencers, and the power of actually listeningTuning out industry noise to focus on what genuinely makes impactOperational struggles, team structures, and the rise of employee-generated contentAI's growing role in how brands build and scale advocacy Chapters00:00 Welcome Back Camilla02:45 Advocacy Over Performance10:20 What To Believe When Everyone’s an Expert16:28 Fractional CMO Patterns20:10 Tools, Data, and Adoption21:57 The importance Of Listening First23:41 Measuring Advocacy Impact25:30 Influencer Performance Nuance27:07 Future Generations and The Social Media Ban28:29 Martha Stewart MAC Campaign33:39 The Rise In Employee Generated Content (ECG)39:39 AI Tool Consolidation43:14 Who Does Advocacy Best?44:41 TikTok Shop Brand Dilution49:56 Cringe or Community Game51:39 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss an episode. FOLLOW CAMILLACamilla Craven: https://www.instagram.com/camillablyss/ FOLLOW USSubscribe: www.youtube.com/@buildingbrandadvocacyInstagram: www.instagram.com/building_brand_advocacyTikTok: www.tiktok.com/@building.brand.advocacyVerity: www.linkedin.com/in/verityhurd/