Podcast Episode

583: The 3 Sales Mistakes Costing You Wholesale Deals

The DealMachine Real Estate Investing Podcast·David Lecko, Ryan Haywood·13 September 2026·15 min

About this episode

Cody Morris, CEO of LeadZolo, has built and scaled around 300 remote sales teams, and he says most wholesale deals die in the first two minutes of the call. He walks through the opening line that keeps a seller on the phone and the frame that keeps you leading the call instead of defending it. If your leads look good on paper but your close rate does not, start here.   KEY TALKING POINTS: 0:00 - Intro & Cody Morris's Background 1:17 - Cost of Leads: Time vs Money 2:55 - Ad Strategy & Distress Signals 5:46 - Speed to Lead & Opening Script 7:42 - Set an Authoritative Frame 10:52 - Use the Lead Information 13:55 - Wrap-up & LeadZolo Offerings 14:23 - Outro   LINKS: Instagram: LeadZolo https://www.instagram.com/leadzolo/   Website: LeadZolo https://www.leadzolo.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/