165: What Asset Managers Can Learn From the Greatest Sales Deck Ever | Story Snacks Series

Ten years ago, Andy Raskin wrote a piece called "The Greatest Sales Deck I've Ever Seen."And Stacy Havener is still thinking about it.Not because you need to build a SaaS deck, but because the structure underneath it works on allocators too.Too many pitch decks start with some version of: "Let me tell you all about us." You go into a long spiel about your fund’s process and performance. Meanwhile, the allocator is sitting there with a very reasonable question: "Okay... why should I care?" That's the gap Stacy digs into in this Story Snack.Listen in to learn:What a decade-old SaaS sales deck can teach fund managers about raising capitalWhy allocators move faster to avoid pain than to chase upsideHow to frame old way vs. new way without accidentally insulting the allocatorWhy "better" might not be the word you want, and what to say insteadThis is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week. --- Running a fund is hard enough. Ops shouldn’t be. Meet the team that makes it easier. | billiondollarbackstory.com/ultimus