163: Why Great LinkedIn Posts Flop (And When to Run Them Back) | Story Snacks Series

Should you ever repurpose an old post on LinkedIn?Short answer: yep. Slightly more annoying answer: it depends. Before you copy, paste, and send that post back into the wild, figure out why it flopped the first time. Was it actually a good post the algorithm didn't push out? Or was the post itself a little off? Those are two very different problems. In this Story Snack, Stacy gets into how she decides which posts deserve another shot, which need a tweak first, and which she'd leave alone. Listen in to hear:The one reason NOT to repost that Stacy isn't buyingHow to distinguish a reach problem from a writing problemWhen a few tweaks will do, and when you need more than thatWhy her short Tuesday posts aren't just chopped-down versions of longer onesWhat working with the LinkedIn algorithm right nowThis is Story Snacks: a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week. --- Running a fund is hard enough. Ops shouldn’t be. Meet the team that makes it easier. | billiondollarbackstory.com/ultimus