166: Encore: Sean Peche, Founder and Fund Manager, Ranmore Funds – Benefits of Challenging the Status Quo in Fund Marketing and Distribution

You didn't sign up to be a marketer. You signed up to manage money.But the second you start your own boutique? Welp… Marketing, sales, distribution, hiring... they're all your job now too. Sean Peche knows that struggle firsthand. He's the Founder and Fund Manager at Ranmore Funds, a $650M investment boutique where "that's how it's always been done" isn't really a good enough reason to keep doing something. And that applies to a lot more than how Sean invests. He's challenged a whole lot of the traditional playbook while building the business too. So what does building a boutique differently actually look like?In this Encore episode, Sean breaks it all down.Listen in to hear:Why he dedicates one day a week to distribution (and protects the other four for the portfolio)The LinkedIn prospecting approach he leaned on before he had a marketing teamWhy his approach to hiring looks very different from your typical asset managerHow "charitable marketing" lets Ranmore grow its network while doing some good along the wayThe mindset shift that happens when you stop thinking like a fund manager and start thinking like a founderWhy honesty and humility might be a bigger competitive advantage than this industry gives them credit for --- Running a fund is hard enough. Ops shouldn’t be. Meet the team that makes it easier. | billiondollarbackstory.com/ultimus