How That's It Became America's #1 Fruit Bar

In this episode of the Matthews Mentality Podcast, Kyle Matthews sits down with Katie Eshuys, President of That's It., the fast-growing clean-label snack company on a mission to help people eat more fruit through simple, minimally processed foods.Katie shares how That's It. has built a nationally recognized brand around products with just two ingredients, expanded into schools and major retailers across the country, and continues to innovate with new products designed to improve nutrition without sacrificing simplicity or taste.The conversation explores entrepreneurship, leadership, nutrition, women in business, endurance sports, resilience, and what it takes to scale a mission-driven consumer brand in today's competitive food industry.Topics covered in this episode:How That's It. is changing the healthy snack industryWhy eating more fruit is one of the simplest ways to improve your healthThe philosophy behind clean-label food and minimal ingredientsNew products including Crunchables and FruttolaGrowing a national consumer packaged goods (CPG) brandExpanding into schools and food serviceKatie's journey from Australia to leading an American food companyThe leadership lessons that helped her become PresidentWhy advocating for yourself is critical for career growthThe differences between corporate leadership and startup cultureFiber, nutrition, and building healthier habitsTraining for endurance races and the mindset of resilienceRecovering from setbacks and maintaining a growth mindsetAdvice for women pursuing leadership roles Follow Katie Eshuys:LinkedIn: https://www.linkedin.com/in/katieeshuysInstagram: https://www.instagram.com/keshuys?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Learn More About That's It.:Website: https://thatsitfruit.comInstagram: https://www.instagram.com/thatsitFollow Kyle Matthews CEO:Instagram: https://www.instagram.com/kylematthewsceo TikTok: https://www.tiktok.com/@kylematthewsceo X: https://x.com/kylematthewsceo LinkedIn: https://www.linkedin.com/in/kylematthewsceo