Podcast Episode
How Rick Lowe Built a Licensing Empire With Disney, Star Wars & AC/DC

About this episode
🗒️ Episode NotesRick's unconventional path: engineering degree → corporate tech job → sales → laid off in the dot-com bustThe origin story: selling Space Invaders T-shirts at Portobello Market in Notting HillBuilding an international business licensing Disney, Warner Bros., Netflix, Star Wars, and Marvel IPThe difference between corporate licensing (Disney/Netflix) and relationship-driven music licensingWhat "merchandising" actually covers: apparel, accessories, headwear, nightwear, and moreEvergreen licenses (Disney) vs. fleeting pop-culture moments (Stranger Things) vs. touring bandsWhy merchandising is a high-volume, lower-margin business — "license to print money"Rick's biggest music license ever: AC/DC, and why the Rolling Stones' logo is untouchableWriting The Maverick Entrepreneur: turning life lessons and failures into a bookThe role of tenacity, resilience, and refusing to quit in entrepreneurshipRick's motivation for public speaking and pursuing personal developmentWorking smarter, not harderRick's closing piece of wisdom: "grab life by the throat" and take full personal responsibilityTrusting your instincts and learning from (not repeating) your mistakesWhere to find Rick Lowe and his upcoming book