Messaging Reset & Audience Growth (part 2)

Alison continues her discussion on business promise, program promise, and audience building by focusing on how to describe the specific result you help people get. She explains that a strong promise should be clear and testable, using concrete before-and-after change rather than vague claims like “more confident” or “more aligned.”Alison also talks about how the most effective wording often comes from the phrases people use after working with us, and how collecting those words can make our messaging more authentic. Finally, she clarifies the difference between content and outreach: content is for recognition, while outreach is for proof and conversation, and both work best when we are specific, responsive, and human.HIGHLIGHTS:1:16 Promise and Audience Building4:01 Spotting the Fake Promise7:31 Finding the Real Promise12:14 Audience Building Shifts17:57 Content Versus OutreachSPONSOR:Cellev8Discount code: THEALISONK PODCAST WEBSITE & LINKS:Website | Facebook | Twitter | InstagramJOIN The 360 CLUBGET MY FREE 4 part Pop-up Podcast SeriesJOIN Borderless Hybrid Innovators FB GroupINNOVATION AVENUE: Fitness and Self-Care Revolution