189 | How I Built a £200K+ Coaching Business Around My Life

What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it?This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough.Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress.In this episode:00:00 – The Coaching Income Reality02:30 – How My Business Started04:20 – £0 to My First £25K06:00 – What Changed My Growth08:00 – A Realistic Income Timeline12:20 – Building From Financial Stability15:10 – What Speeds Up Your Growth18:40 – Business or Hobby?“The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo LottYour next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards.And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going.Useful LinksCEO Scorecard QuizLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.