Analog Man: The Last Years of a Pedal Legend (and What Comes Next)

In this episode, host Adam Wakeling speaks with Analog Mike Piera, founder of Analog.man, about his approach to product development, the infamous waitlist for the King of Tone, the state of the guitar and pedal market and what the future looks like for the company. To learn more, visit: https://www.analogman.com/ Many thanks to this episode's sponsor Chase Bliss. Check out Chase Bliss effects pedals here: https://www.chasebliss.com?utm_source=productsofmusic Chapters: 00:00 Preview 01:02 Intro 02:00 Mike's founder story 03:57 Approach to product dev 10:50 Analog Man marketing 12:53 Sponsor section 13:38 Art versus science in design 15:01 Testing rigs 17:10 FX loop challenges 18:50 Pedal gain versus amp gain 20:49 Analog Man Rat pedal? 21:24 King of Tone wait list 24:25 Analog Man without Mike? 25:31 Teaching knowledge 27:06 Thoughts on digital modelers 31:04 What not to add on pedals 34:47 Chase Bliss Brothers AM 36:42 Mike's current concerns 40:32 Challenge of limited supply 42:39 What keeps Mike motivated 44:57 How the customer has changed 50:07 Mike's advice to founders 52:52 Quick-fire questions 56:38 Community questions 01:00:30 Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X