How Old Blood Noise Endeavors is Evolving to Survive

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology. In this episode: Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry. To learn more about the company, visit: https://oldbloodnoise.com/ Chapters: 00:00 Preview 01:14 Intro 02:20 Brady's founder story 07:16 Keeley Electronics job 09:00 Birth of Walrus Audio 11:30 Quitting Walrus, founding OBNE 14:40 The OBNE way of product development 18:07 Chase Bliss sponsor section 18:57 Product development process 23:07 Brady's role at OBNE 24:26 EOS business model 26:30 Split with Seth McCarroll 29:40 Thoughts on the future effects market 31:35 Empress Bass compressor love 36:25 Future pedal opportunities 42:45 Friendship with Joel Korte 46:20 Quick-fire questions 49:55 Community questions 56:40: Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X