I Almost Went Broke Being the Cheapest HVAC Company

Guest: Wymond Wong — Owner, Twin City Heating, Air & Electric Guest Links: Website: https://twincityheatingandair.com Wymond Wong has run Twin City Heating, Air & Electric in Minneapolis for over 15 years and grew it from a 1-2 man shop into a 20-person operation. In this episode, he gets honest about how being the cheapest option almost put him out of business, why undercharging devalues your entire industry, and the leadership shifts that finally let him stop competing on price and start building a sustainable company. The conversation also goes into branding home service like a sports team, why community building beats traditional marketing for small businesses, and the gratitude practice that's changed how he leads. You'll learn: Why being the lowest price option almost killed his business The 45% gross margin floor that changed everything (and when to enforce it) Why undercharging actually devalues your entire industry How to handle sales rep pushback when you raise prices Why a healthy company is the one that can fix mistakes The "create win-wins" core value that drives every pricing decision How to brand a home service company like a sports team Why a common enemy story makes people root for your brand The "we know what it feels like" mission statement framework Why networking and showing up beats trying to scale infectious branding The custom fortune cookie idea that builds brand memorability The 100% gratitude rule: why gratitude eliminates fear