Stock in a Can Sounded Ridiculous - Now It’s Shaking Up Categories | Founder Owen Potts

We talk with Owen Potts about building The Potts Partnership from a home kitchen into a premium ambient food manufacturer stocked by major UK supermarkets. We dig into hands-on learning, bold packaging choices like aluminium cans, and the unglamorous cash flow and operations work that makes growth possible.  Turning a gap year job in a jam factory into a career in food manufacturing and product development  Learning factories end to end by jumping onto every machine and process  Why partnerships break under pressure and how money triggers misalignment  Spotting a market gap for premium stocks and gravies in independents during the financial crisis  Using simple branding to stand out on shelf in butchers and farm shops  Scaling production through borrowed facilities, consultancy swaps, and early contract manufacturing  Getting supermarket buyers to engage by persevering until they taste the product  The origin story of stock in aluminium cans and using other categories as inspiration  Balancing brand identity with bold design across a range  Operational realities of new packaging and iterating the process to make it work  Why fast growth can crush cash flow and how pipeline fill changes the maths  Adapting from hands-on maker to team builder with engineers and product developers  Running a family business with clear role boundaries and aligned goals  Founder advice on passion, gut feel, and protecting equity  Please like and subscribe and write a review, would really appreciate it.  If you want to know more about starting a food business, head to www.jgreenwood.com.  Support the show