100% Owner: How This Woman Founder Built a Legacy Company on Her Own Terms with Kristie Hall, True Grace

In this episode of Your Money. Your Mission., host and SVP Wealth Fiduciary Advisor, Kelly Mould sits down with Founder, Owner and President of True Grace, Kristie Hall, to explore what it really takes to build a mission-driven company from the ground up. Kristie breaks down the importance of staying true to your mission and values and why maintaining 100% woman-owned status has become a cornerstone of True Grace’s identity. You’ll hear how Kristie differentiates her brand in one of the most saturated markets, the power of ownership vs. acquisition and her advice for women who are considering stepping into entrepreneurship but feel held back by fear.  In this episode: 00:00 – 04:22: Kristie’s Journey to True Grace 04:23 – 07:24: Breaking into a Saturated Market 07:25 – 08:42: Choosing Ownership vs. Acquisition 08:43 – 12:20: Family Legacy and Becoming a Woman-Owned Business 12:21 – 18:20: Sustainability and Regenerative Agriculture 18:21 – 20:30: Wellness and Balance for Business Owners 20:31 – 22:51: Advice for Aspiring Entrepreneurs and Closing Additional resources: True Grace | Nutrient-Dense Supplements for People & Planet What is Regenerative Agriculture? | True Grace Family Business Succession: How to Engage the Next Generation | Johnson Financial Group