Pivot Era: What to Do When Your Launch Goes Sideways

It’s day four of your launch. Sales have slowed down, the crickets are cricketing, and suddenly you’re wondering if you should drop the price, add a bonus, extend the deadline, or scrap the whole thing.But a launch going sideways isn’t necessarily a sign that your offer or marketing isn’t working. Sometimes, you’re simply experiencing the very normal mid-launch lull.In this episode of Growing a Deeply Rooted Business, Jess and Rachel continue the launch series by breaking down how to navigate those stressful moments without making panic-driven decisions. We’re talking about setting realistic launch benchmarks, planning your pivots before you need them, and knowing when it’s time to step away from automation and get more hands-on with your audience.You’ll learn how to use your numbers as a guide—not a report card—so you can make intentional decisions during your launch, learn from what’s happening, and make your next launch even stronger.In This Episode, We CoverWhy the mid-launch lull is normal — and doesn’t mean your launch is failingHow to set good, better, and best goals and reverse-engineer the numbers behind themWhy you should pre-decide your pivots instead of making panic-driven changes mid-launchHow to get manual with bonuses, Q&As, and personal outreach when the crickets start cricketingHow to use your launch data and customer conversations to make your next launch even stronger Meet Your HostsJessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.Connect With Us:Jess WebsiteRachel's Website Hang Out & Say Hi!Deeply Rooted Business InstagramJess InstagramRachel's Instagram