#74 This AI Powered Marketplace Is Replacing Cold Outreach with Creator Influence

David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth. In this episode, we dive into: • Why cold outreach is dying — and what’s replacing it • The power of niche creators in B2B marketing • How Limelight is using AI and data to scale partnerships • David’s no-BS approach to startup building • Fundraising lessons from a second-time founder • What most startups get wrong about product design • The underrated skill every founder needs David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you. Connect with David: LinkedIn Limelight Follow Me:  YouTube Newsletter  LinkedIn  Instagram Twitter TikTok Subscribe for more conversations with founders who’ve been there, built that, and kept going. New episodes every week. Chapters 00:00 Introduction to Limelight's Growth 03:14 Building a Core Team 06:08 Strategic Shifts in Scaling 09:01 Hiring and Company Culture 11:47 Raising Capital and Investor Relations 15:00 Raising Capital: The Necessity and Strategy 17:49 Crafting the Perfect Investment Deck 20:52 The Importance of Speed in Product Development 23:55 Prioritizing Features: Aligning with Business Goals 27:06 Leveraging Influencers for Brand Growth 30:07 Measuring Campaign Success: Metrics That Matter 32:46 Navigating Challenges in B2B Marketing 35:56 Lessons Learned: The Entrepreneurial Journey 38:48 The Future of Business: Distribution and Brand Value Hosted on Acast. See acast.com/privacy for more information.